The Project Renaissance
Approach to Public-Private Enterprising
Distribution: Internet, Press
Version: 1.05
Originally Posted: 04 June, 1997
Last Modified: 08 June, 1997
Author: Kirby Urner
Company: 4D  Solutions
Outline
- What is Project  Renaissance?
- Who Participates?
- What are the Projected  Outcomes?
What is Project  Renaissance?
Project Renaissance is an approach for  integrating public and private enterprising into a unified model or  rubric. The concepts are in the public domain and no trademark or  copyright ownership of the central Project Renaissance name or  literature is expressed or implied.
The Project Renaissance approach seeks to  converge the not-for-profit sector with the R&D operations of  high technology enterprises, which have likewise historically  received generous treatment from the government, especially in  times of war – hot or cold.
The USA Johnson Era War on Poverty programs, these days branded a failure which even liberals have a  hard time defending, at least captured the ‘moral equivalent of  war’ rhetoric, but did little at the bookkeeping level to motivate  the transition to a peace-time economy characterized by  opportunities for advancement at all socioeconomic  levels.
Indeed the Vietnam War was in full swing at the  time and prime contractor relationships between Washington DC and  high tech R&D divisions, via such Manhattan Project legacy  institutions as the national labs (e.g. Los Alamos), think tanks  such as the RAND corporation, and the Massachusetts Institute of  Technology (MIT), left little room in the budget, or on the  drafting tables of USA engineering studios, for a Project  Renaissance approach. So what has changed? The American people, promised a Peace Dividend at  the conclusion of the more overt phases of the Cold War, have yet  to relinquish their historical fascination with positive future  scenarios, as typified by Walt Disney’s groundbreaking creation of  his Experimental Prototype Community of Tomorrow (EPCOT), wherein  brand name corporations would showcase prototypes, working models,  drawing board solutions, and garner public feedback – a combination  of market research and willing guinea pigging, in this case  providing all the safeguards expected of Disney-quality family  entertainment theme parks.

Given this latent optimism about the future,  always just beneath a more cynical surface, cogent story boarding  showing how the Peace Dividend may indeed be deployed in a real  time context, without loss of security or exposure to unacceptable  levels of terrorist threat, immediately attracts a receptive  audience. Enter Project Renaissance.
Project Renaissance converges Hollywood  experience in scripting and casting with military experience in  contracting for and testing prototypes, and focuses the synergies  thereby derived within the noncommercial, public service sector,  with an eye towards field testing new solutions at the ‘front  lines’, in a real time ‘school of hard knocks’, the outcomes of  which will be, in many cases if not most, commercializable goods  and services, ready for vending to the public at large.
The public, in the meantime, will already have  some clear ideas about how the new products and services are used,  having tuned in lots of media ‘from the front’ showing the  prototype versions in action, often in demanding situations (more  demanding than the average civilian is likely to encounter, unless  volunteering for duty in public service, or unlucky, as when  involuntarily subjected to severe weather or other harsh  environmental conditions).
Who  Participates?
Prototyping work may be exciting, sexy, and  attractive to people who wish to excel and gain recognition for  their competency and skills. Test pilots generally fall into this  category, as do astronauts, technology jocks (both female and male)  and other forms of dare devil. However, given the often times  significant investments riding on the success of a prototyping  venture, set-backs owing to over confidant or cavalier behavior or  foolish misjudgments of the true risks involved need to be  minimized.
So between the gung-ho would-be star performers  in Project Renaissance scenarios, and their dream jobs (or roles –  Disney referred to his human resources division as the ‘casting’  department), one or more layers of ‘gatekeeper’ intervene, trainers  and recruiters of various stripes charged with ensuring that  trainees advancing through their ‘gates’ have attained an  appropriate level of mastery.
Such screening never completely precludes the  possibility of disaster, nor of people ‘slipping through’ on the  basis of fraudulence or other leaks in the gating system.  Furthermore, highly trained professionals with all the necessary  skills and credentials may nevertheless find themselves  participating in a no-win situation, either because the prototype  is in some way fundamentally flawed, or owing to freakish  circumstances beyond the control of participants. The goal of the  gating system is to establish the conditions necessary for optimized field testing, and not to assure in advance that all  field tests or missions will succeed (in which case they would not  really be tests).
For example, remotely deployed Fly’s Eyes,  hard-shell dwelling units, optionally tripod-based and outfitted  with telecommunications and sensing equipment, take skill to  operate, especially in harsh environments such as close to the  poles or in ecosystems with little use for humans. Trainees  operating these units must know what to do when critical systems  fail, when to call for emergency evacuation as a last resort and so  on. Trainees must also know how to follow ‘zero-impact’ guidelines  when this protocol is in effect, meaning the team will leave  approximately no trace of its presence once the mission (perhaps a  survey mission) is complete.

Beyond certification on various technologies,  however, trainees will in many instances be called upon to evidence  high level ‘people skills’. The public service community, via  UNESCO, UNHCR, CARE, the Red Cross, and other well known NGO  operations, has historically been charged with all kinds of  disaster relief, rescue, evacuation and medical response  missions.
These operations typically require line of supply  logistics, command and control, communications, crowd management,  triage, rapid deployment, rapid pull-out and so on. Of course NATO  provides similar services, with greater emphasis on weaponry, but  the central point is the same: trainees may be called upon to  exhibit extremely high levels of proficiency in languages,  diplomacy and negotiating skills, often under time pressure, with  grave consequences attending any delays.
Project Renaissance works to minimize the size  and intensity of such ‘crisis’ situations however, as the human  design has its limits and will fail under extreme conditions, as  will any special case design. Putting humans in intractable and  superhumanly difficult situations is generally to be avoided except  perhaps in certain simulated situations.
Thinking, planning and storyboarding provide an  antidote to a purely ’emergence by emergency’ approach of lurching  from one crisis to the next, wherein humans predictably suffer a  decreased ability to coordinate, or even freeze into a  panic-stricken, immobilized mode, neither of which conditions helps  us get a grip on the situation.
Uncoordinated or inappropriate responses,  including violently damaging ones, are symptomatic of humans pushed  beyond the limits of their present capabilities and is often a  manifestation of having done too little too late in anticipation of  contingencies that might have been planned around or otherwise  prepared for, had the relevant situation rooms worked harder to  keep abreast of real time developments around the world and in its  surrounding space.
Project Renaissance aims at providing plenty of  historical, computer simulated, extrapolated and real time global  data, so that humans may provide themselves with the most relevant  kinds of preparation and training. Project Renaissance also looks  to what R. Buckminster Fuller termed “comprehensive  anticipatory design science” for clues as to what might be in store  in upcoming chapters of the humans in Universe story, which  has already proved to be something of a cliff-hanger (or ‘touch and  go’ as Fuller would put it).
All of the foregoing analysis, starting with a  focus on willing recruits anxious for front lines experience,  moving through systems of gate keepers or trainers based around the  need for a huge variety of skill sets among trainees, and  concluding with a commitment to assist people in staying  well-versed in big picture planning, via access to timely global  data, is but the tip of the iceberg, a quick overview of the  Project Renaissance context. A more detailed treatment of  public-private enterprise management is taken up in General Systems  Theory (GST) in the form of curriculum coursework and hands-on  work-study engagements. Access to Project Renaissance top  management positions requires a high level of mastery of GST  concepts and their application in real time.
What are the Projected  Outcomes?
Project Renaissance is about converging civilian and military disciplines into a more unified set of public services  which tackle difficult problems faced by humans, families and  communities both locally and overseas. The Peace Corps (with  analogous services in other countries, e.g. WUSC, UNV…) provides  a lot of useful templates for how these services will look, but  with the added dimension of higher levels of technology (designed  for appropriate use), more characteristic of the  military.

For example, there’s no reason why aircraft or  helicopter carriers can’t be used as valuable assets in support of  ground-based emergency relief or evacuation efforts (indeed, USA  aircraft carriers have been involved in just such evacuation  missions recently, off the coast of West Africa for example). Some  of the personnel operating these assets may have trained in NATO —  others may have a background with Greenpeace. Despite past  political differences, both the military and the NGO sector have  produced personnel with complementary and compatible  training.
The expected outcome is a growing inventory of  ‘props’ available for use within storyboarded ‘theater’, as per  General Systems Theory’s model of the Projects  Completion Cycle. Many of these inventory items will have been  brainstormed and prototyped in the field by private firms, with an  eye towards commercializing the perfected models and offering them  for sale or via leasing agreements through networks of value-adding  resellers (VARS) or direct outlets.
Whereas commercial advertising will remain in the  picture, a lot of the best PR will have come into viewer living  rooms from the front line operations theaters, or from lower  profile situation room scenes — often shown in real time ala  Houston’s Mission Control or NORAD, not just as Hollywood-style  mock ups. Although mock ups are often more impressive than their  real world counterparts, they fail an important relevance test when  showcasing technologies we have no idea how to actually implement  in real time, as in the Star Trek scenarios, which feature a  ‘Federation Science’ only hypothetically available to humanity in  the 24th century (western calendar).
Project Renaissance style ‘science fiction’, by  contrast, is both ‘near future’ and centered around existing,  accessible, operational props and prototypes. Project Renaissance  storyboards are critically dependent only on currently attained  levels of comprehension of scientific principles. Not every  storyboard launched in the public domain for testing and feedback  should or will be implemented, at least on the scale originally  planned, but at least the degree of realism will remain high, so  that the general public will not be overly confused as to their  options, which confusion too often leads to voting taxpayers  pinning lots of hope on scenarios that scientists and engineers  simply cannot make real, hence wasting valuable time and  investments and resulting in widespread cynicism and  dissillusionment with the political process.

According to this Project Renaissance storyboard,  we anticipate that the general public will not generally begrudge  the tax-exempt status given the public service sector, nor the  tax-breaks afforded corporate R&D departments, given ample  media unambiguously documenting the positive impact of Project  Renaissance type programming. The commercial sector will not  complain (or at least not too loudly) that their operations are  adversely affected by all this focus on noncommercial programming  because so many of the goods and services it markets will have  derived from public sector risk-taking. Furthermore, commercial  enterprises will be actively engaged in exchanging information and  personnel within this public sector context, finding the positive  synergies discovered in field testing are a constant source of new  ideas for commercial operations and collaborative  ventures.
Finally, the viewing public, which includes  people from all walks of life, will in many cases feel drawn to get  involved, to do more than passively experience all the action via  one-way television. Two-way, interactive circuits within the living  room or home office context, giving viewers ways to track favorite  teams (sometimes including friends and acquaintances), will likewise  supply a variety of channels for providing teams with backing, both  directly and indirectly, monetarily and otherwise. These ‘distance  education’ circuits are already in place, and are becoming more  sophisticated and prevalent with each passing day. Schools are  coming on-line and will also have many opportunities to mix  classroom experience with community service opportunities, with  some of the action on screen suggesting role models worth  emulating, despite the long years of training that may sometimes be  required before joining an all-star cast.
In sum, media programming designed to provide  sustainably higher living standards on a global basis is inherently  interesting, and the products and services stemming from this  programming, perhaps soon to appear via local outlets and  distributorships, will require lots of time, energy and human  ingenuity to perfect in the field, and to variously integrate into  our increasingly complex econosphere, characterized by many  differently organized and differently performing cultures — more  all the time as communities experiment with new ways of integrating  various traditions, sometimes producing attractive and viable  results (of course folks will always disagree when it comes to  matters of taste).
Project Renaissance, with the emerging  disciplines of General Systems Theory and Design Science to back it up (among others), is a logical extrapolation of many  trends and already tested models. It provides a way to maintain  continuity and professionalism for those trained in a military  context, while bringing high technology corporate R&D divisions  under a new umbrella, to be shared with public sector operations,  including religiously minded ones, not as ‘mere charities’ good for  PR and tax write-offs, but as partners in prototyping — the public  service arena being ‘where the action is’ when it comes to getting  our next century (western calendar) off to a promising  beginning.